Demographics

Demographics


Participants, Judges and Spectators at the Cobble Beach Concours d’Elegance are from a large demographic. 
Age
< 20 1%
20 - 40 14%
40 - 60 39%
60 - 75 35%
> 75 11%
Household Income
50,000 under 6%
50,000 - 100,000 10%
100,000 - 200,000 9%
200,000 + 4%
Prefer not to say 71%
Gender
Male 72%
Female 28%
Location
GTA 29%
Local Area 31%
Ontario 35%
Rest of Canada 2%
United States 4%

Partnering with us and our show guide

Participants often spend hundreds of thousands of dollars to acquire a car, hundreds of thousands to restore it, and thousands more to transport it to Cobble Beach to compete for top award. 

Come the day of show, the cars pulling onto the 18th fairway of the Cobble Beach Golf Links often have a total estimated value in the Millions of dollars.

Judges are drawn from every province and more than 14 US states. These judges are experts in their fields. 

The Concours also draws together close to 90 media members representing a multitude of general news, trade, style and entertainment outlets from around North America. 

Partnering with the Cobble Beach Concours d’Elegance and Advertising in Concours d’Elegance show guide offers your company with the most direct way to reach this highly sought after group of people.
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