About the Cobble Beach Concours d'Elegance

Welcome to the Cobble Beach Concours d'Elegance, Canada's premier automotive event, where elegance, tradition, and innovation converge on the picturesque shores of Georgian Bay. Our annual celebration brings together the finest classic automobiles from around the world, showcasing their beauty and historical significance in a stunning outdoor setting. At Cobble Beach, we are dedicated to preserving and honoring the legacy of automotive excellence, offering enthusiasts and collectors a unique opportunity to admire and experience the artistry of these timeless vehicles. Join us for a weekend of luxury, heritage, and camaraderie as we celebrate the passion for classic cars in an unmatched coastal paradise.


Net proceeds from this event support Sunnybrook and the Brightshores Health System Owen Sound Foundation. To date, Cobble Beach Concours d'Elegance has raised over $1,125,000 for its charities!


A History of Refinement

Derived from the French term meaning a "competition of elegance," the Concours d'Elegance has a rich history dating back to 17th-century French society. What began with horse-drawn carriages parading through the parks of Paris has evolved into a prestigious event showcasing antique and classic automobiles for both competition and celebration.




The Genesis of Cobble Beach

In early 1998, Mr. Willis McLeese was approached by Ms. Dorothy Telford, a local real estate agent and board member of the Georgian Riding Association for Challenged Equestrians (GRACE), to consider purchasing a spectacular 574-acre property just north of Owen Sound, now known as Cobble Beach. After reviewing the site, which slopes approximately 250 feet down to Georgian Bay, Willis' 85-year-old mind began racing with possibilities. Willis and his son, Rob, envisioned a magnificent promenade of high-end, beautiful antique and classic cars parading down Cobble Beach Drive to the elegant Clubhouse, a sight both magical for viewers and drivers. This vision inspired the conception of the Concours d'Elegance at Cobble Beach. In 2011, Mr. Joseph Sulpizi, CEO and Founder of The Brand Factory, introduced Mr. Billy Smilovsky of Engineered Automotive to Mr. Rob McLeese, CEO and co-creator of Cobble Beach. With a shared vision of hosting a Concours d'Elegance at Cobble Beach, they fulfilled Willis McLeese's dream, making it their own as well.
Opening Day - May 2007

An Extraordinary Destination

Georgian Bay's Cobble Beach Resort Community is nothing short of extraordinary. An award-winning golf course, luxurious amenities and acres of lush landscapes create an oasis of experiences. It is only natural that such a prestigious event would find itself on these cobblestone-adorned shores. Learn more about Cobble Beach Resort here.