THE LEE IACOCCA AWARD IS COMING TO COBBLE BEACH CONCOURS D’ELEGANCE THIS SEPTEMBER
Sep 7, 2015
The Lee Iacocca Award is coming to Cobble Beach Concours d’Elegance this September
Toronto – April 28… In 2006, to little fanfare, The Lee Iacocca Award was presented at a local Mustang Show in Van Nuys, CA. The award’s namesake (a famous businessman known for engineering the Ford Mustang and reviving the Chrysler Corporation in the 80s), together with then Tonight Show host Jay Leno, was on hand to present the award to Craig Cunningham, president of the club hosting the show. There was no press, and only one photo was taken.
Fast-forward ten years and The Lee Iacocca Award is widely recognized as the pinnacle achievement within the classic car world, having been presented to nearly 200 of its most respected men and woman. At the end of this year, The Lee Iacocca Award will be retired, solidifying its legacy as an exclusive honour designed to recognize only the cream of the classic collector world’s crop.
This impending retirement means when The Lee Iacocca Award is presented this September at the third annual Cobble Beach Concours d’Elegance, it will mark the first and last time the famous, sought-after award has ever been handed out on foreign soil.
“We are absolutely, over-the-top excited that the Cobble Beach Concours d’Elegance will get the honour of being not only the first Canadian show to present The Lee Iacocca Award, but the first show ever outside the United States. The fact we have been bestowed with this responsibility in the award’s final year speaks to how rare of an occasion this is. We’re very lucky, and grateful,” says Cobble Beach founder and Concours d’Elegance judge Rob McLeese.